Text within the poster image reads: “Are you depressed? One Instagram post (archived) sharing the image gathered more than 310,000 “likes.”Many accounts sharing the poster use it to discredit modern scientific consensus. The ad, however, was created by an enamel pin company making accessories inspired by horror and cult films. Demonic Pinfestation confirmed by email that it created the graphic to advertise an illustrated lobotomy pin, the central image in the promo circulated online, and shared separate images of the design. U.S. enamel pin business created the faux advertisement for lobotomy to promote its enamel pin product.

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Persons: Walter Freeman, ”, Pinfestation, I'm, Freeman, Miriam Posner, Posner, Egas Moniz, Read Organizations: Facebook, Reuters, U.S . National Library of Medicine, University of California, Thomson Locations: American, United States, Los Angeles